In this video, Adam answers a fundamental question every business owner should consider: “What is the purpose of a website?” Whether you’re planning to build your first site or looking to optimize an existing one, this video will provide the insights you need. Adam explains how a website serves as the digital hub of your business, acting as your online storefront, customer service representative, and marketing tool all in one. He breaks down the key functions of a website, from establishing credibility and showcasing your offerings to generating leads and building long-term customer relationships. By the end of this video, you’ll have a clear understanding of how a website fits into your overall business strategy and why it’s a vital asset in today’s digital world.

In this video, Adam tackles one of the most common questions small business owners face: “Do I need a website for my business?” If you’re on the fence about investing in a website or wondering if social media alone is enough, this video is for you. Adam breaks down the key benefits of having a website, including increased credibility, greater control over your brand, and the ability to reach a wider audience. He also discusses situations where a website might not be the first step, depending on your business goals. By the end of this video, you’ll have the clarity you need to decide whether a website is the right move for your business right now and how to make it work for you.

In this Strategy Short (Video), Adam dives into the concept of an upsell, breaking down what it is and why it’s a game-changer for small businesses. Whether you’re new to the term or looking for actionable strategies to increase your revenue, this video is designed for you. Adam explains how upselling goes beyond just encouraging a customer to buy more; it’s about enhancing the customer experience by offering additional value. He provides real-world examples and practical tips to seamlessly integrate upsells into your business operations without coming off as pushy. By the end of this video, you’ll have a clear understanding of how to use upsells to not only boost your bottom line but also build stronger relationships with your customers.