Master the boring stuff.
Business Strategies. Made Easy.
The Business Strategy School helps with the business side of your business.
Running a business often means getting stuck in tasks like logistics, finances, sales, and marketing. Yet, these things probably aren’t your natural strengths or why you got into business in the first place. You’re likely great at what you do and an expert in your industry, but realize that building a successful business requires a completely different set of skills - business skills and strategies you are probably unsure about. And that’s exactly what this site is all about.
Business Owner Memberships.
FREE MEMBERSHIP! Enroll in our free Starter Membership and join other like-minded small business owners and entrepreneurs who are learning to work on, not it, their business.
When you become a member of the Business Strategy School, you can access free resources like:
Mini Courses
Marketing Guides
Business Strategy Shorts
Ebooks
Community
Hi. I’m Adam.
Welcome!
As a former bank executive turned entrepreneur, I understand the value of having a clear business strategy. In the banking industry, regulators want to see that banks have in-depth and intentional strategic plans. They do this because, when implemented effectively, strategic plans can majorly impact any organization as they help prioritize goals, set plans of action, and bring accountability to complete each strategy. In other words, banking regulators understand that strategic business is good business.
If you are like many of the business owners I know, no one is pressing you to have a strategic plan for your business, and there is always something more urgent than focusing on long-term strategies. But the truth is that having a clear strategic direction for your business is probably the single most important thing you as the business can do for your company. Your business strategy can be the difference between just getting by and being wildly successful.
Welcome to the Business Strategy School. I look forward to watching you grow your small business through simple business strategies.
-Adam Witmer-
WORK WITH ADAM
Free Courses
Our courses are coming soon. Our “basics” series will be free, and included in our free membership. Additional courses will focus on specific business strategies.
Coming Soon!
Free Membership
Join our community of like-minded business owners and entrepreneurs who are working to strategically grow our businesses. Did we mention this membership is free?
My Books
I’m the author of the book The Buyer-Centric Small Business: A simple roadmap for more sales, faster growth, and repeat customers. Available in early 2025.
The business side of business.
No one starts a business with the dream of wrestling with marketing, sales, finances, and other “business” stuff - the grind of running a successful business. In fact, success leaves many entrepreneurs and small business owners feeling overwhelmed and stuck. You might be very, very good at what you do, but lack the skill and knowledge to confidently do the “business stuff” that is needed to take your business forward.
The Business Strategy School is a resource for entrepreneurs and business owners who don’t have formal business training to learn the skills, techniques and best practices needed to successfully grow their companies.
Master the boring stuff.
Join us as we learn to work on, not in, our businesses.
Our free, Starter membership is the best way to get going with the Business Strategy School. Membership includes strategy shorts, marketing tips and tricks, free ebooks on business strategy, free mini-courses, and access to our community.
Coming in 2025:
The Buyer-Centric Small Business.
The Buyer-Centric Small Business offers a framework for small business owners to shift their focus back on the buyer so they can get unstuck and grow their business into the profit-making machine they always dreamed it could be. Author Adam Witmer explores what it looks like to have a company that is focused on one thing: the needs of the buyer. This is done by understanding how a buyer experiences our small business and then by developing a clear path - the buyer journey map - to help buyers seamlessly move from one stage of their purchasing journey to the next. Being a consultant and entrepreneur himself, Adam shares real-life examples, provides motivation to focus on the buyer, and leaves readers with practical applications on how to create a buyer-centric small business.
The Podcast.
NEW IN 2025: Adam and fellow entrepreneur Jeff Gargas, discuss anything and everything related to small businesses. From marketing and sales to websites and business models, they bring a fun and relaxed approach to the sometimes intimidating topic of business.
Grow your business.
Free Membership.
Master the boring stuff by becoming a free member of the Business Strategy School. The business strategy school is designed for busy entrepreneurs who need help working on, not in their business. Get marketing tips, simple strategies, and small business best practices as a free member of the Business Strategy School.
Click below to join us today!
